Get fresh perspectives and insights into the actionable approaches needed to build back smarter after inflation. Be inspired to transform your organisation while delivering profits.
Get fresh perspectives and insights into the actionable approaches needed to build back smarter after inflation. Be inspired to transform your organisation while delivering profits.
Get fresh perspectives and insights into the actionable approaches needed to build back smarter after inflation. Be inspired to transform your organisation while delivering profits.
Learn the skills of influence with Lord John Browne
Discover how BP’s former CEO makes an impact at work in Economist Education’s latest course, Influence and persuasion in business
Wielding influence at work is hard, but with the right tools anyone can get better at it. In Economist Education’s most recent course, Influence and persuasion in business: strategies to connect, convince and lead, influential businesspeople and academic experts share advice on being persuasive and effective in the workplace.
Now, the programme has gained a new video with Lord John Browne, a prominent businessman, recorded specially for course participants. Lord Browne was chief executive of BP, an oil supermajor, from 1995 to 2007, and is the chairman of BeyondNetZero, an investment fund focused on the climate. In the video he describes his tools for persuading others, drawing on decades of experience at the highest levels of business—from responding to pressure and influencing the debate on climate change to dealing with powerful national leaders. Reflecting on what worked, and what didn’t, he shares tips for building consensus and achieving your goals.
Lord Browne adds to the course’s line-up of accomplished speakers. These include Sir Martin Sorrell, who led the world’s biggest advertising group, and Andrew Palmer, The Economist’s Bartleby columnist on management and work. Academic expertise comes from, among others: Steve Martin, a behavioural scientist and the programme’s founder; Jennifer Lerner of Harvard University; and Vanessa Bohns of Cornell University.
The specialists’ insights ensure the programme benefits professionals from a range of industries, equipping participants with proven principles of persuasion—and helping them become better leaders.
If you’re interested in exploring Economist Education’s course on influence and persuasion, click here.
Find out more on this topic in our course...
Influence and persuasion in business
Do you feel powerless or persuasive at work? This course provides psychological principles to equip you to be more influential in all sorts of settings. Explore a practical, flexible framework for influence to apply in common workplace situations—and become a better leader.
