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Get fresh perspectives and insights into the actionable approaches needed to build back smarter after inflation. Be inspired to transform your organisation while delivering profits.
Get fresh perspectives and insights into the actionable approaches needed to build back smarter after inflation. Be inspired to transform your organisation while delivering profits.
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How Economist Education’s writing course helps you make thoughtful use of AI
Our popular programme now gives learners the chance to benefit from artificial intelligence, which can complement your human skills and sharpen your use of language
Economist Education’s most popular course, Professional communication: business writing and storytelling, empowers executives to write with purpose and precision. Over six weeks it enables them to develop an authoritative voice like that embodied by The Economist’s journalism. It has given around 4,000 professionals the tools and techniques to craft compelling reports, presentations and emails. Now we have supplemented the core, timeless course material with bonus content on how to make selective use of AI.
The additions, introduced in response to student demand, are included from the course run beginning on May 28th. They explain how writers can draw on AI to hone their ideas and word choices—while making sure the human, not the machine, is in control. When many professionals are using AI to write badly, those who use it well stand to gain a competitive advantage at work.
The new material is written by Tom Chatfield, an author, expert on technology and the founder of our AI course, and crafted alongside senior editors at The Economist. It shows how AI can assist professionals at each stage of the writing journey, from brainstorming and planning to drafting and editing their document. It gives participants examples of useful prompts to guide their interaction with AI, and enables them to experiment with new techniques as they learn.
At the same time, the hints emphasise the human skills needed to write well, equipping learners with a framework which embraces AI’s potential without sacrificing their own judgment. A takeaway resource consolidates what they’ve learned, summarising how the technology can help businesspeople write with rigour and style.
Participants who prefer to focus on the core course material can do so. They will discover what it means to hone a document’s purpose, audience and message; to pick the right words, craft sentences that sing, then polish their document and repurpose it as a presentation. The course has an approval rating of 95%, and a collection of recent testimonials can be found here. Individuals who want to explore AI’s capabilities will find the new material builds on the original programme’s lessons. Teams that want to hone their writing skills and understand where AI fits in will also benefit. More details about our corporate offerings can be found here.
If you’re interested in exploring Economist Education’s business-writing course, click here.
Find out more on this topic in our course...
Business writing and storytelling
The course explores the psychology, craft and purpose of writing with a focus on the choices writers must make—from words, phrases and metaphors to the sentences and paragraphs that make up creative expression. It has been updated with bonus tips on making strategic use of AI.

