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Get fresh perspectives and insights into the actionable approaches needed to build back smarter after inflation. Be inspired to transform your organisation while delivering profits.
Get fresh perspectives and insights into the actionable approaches needed to build back smarter after inflation. Be inspired to transform your organisation while delivering profits.
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Economist Education launches a virtual masterclass on business writing
Our popular business-writing programme is now available as a series of live, digital sessions delivered by a professional journalist and trainer
Executive education is changing. Companies are demanding ever more flexibility from providers of training—and Economist Education has responded by launching its business-writing course in a new format. Our live masterclass condenses our most popular course, Professional communication: business writing and storytelling, into an intensive online workshop led by an experienced instructor. Over four half-days, participants are given tools to help them write in the succinct and elegant style that characterises The Economist.

Economist Education launched its business-writing course as a six-week, online-only offering in 2021. The programme has helped thousands of participants to ditch corporate jargon and write with verve, crafting sentences that make an impact. After that, we developed an in-person version, which has been well-received by professionals of all stripes. Now, to meet the needs of even more people and companies, we’ve devised a virtual version of the in-person masterclass.
The new iteration combines the convenience of online learning with many of the advantages of in-person sessions, enabling participants to study remotely—wherever they are based—while building rapport with their peers. Lively participation is encouraged throughout. Participants join breakout discussions, vote in live polls and can quiz an expert instructor in real time. They also give each other feedback on their work. At the end of the programme they submit assignments that are graded by a professional writer and educator.
The writing masterclasses are especially helpful for teams that need to produce high-quality reports, memos and presentations. They can be customised to account for the needs and specific context of your business, and held at times that suit you. The new, virtual format is now available to clients.
If you are interested in enrolling your team, contact us using the form on this page.
Find out more on this topic in our course...
Business writing and storytelling
The course explores the psychology, craft and purpose of writing with a focus on the choices writers must make—from words, phrases and metaphors to the sentences and paragraphs that make up creative expression. It has been updated with bonus tips on making strategic use of AI.

